Designed in UK · Sourced from Japan · Crafted in India

Your daily
ritual for
focus & calm

100% VeganZero SugarJAS OrganicFormulated in UK
抹茶ceremonial
grade
Our Story

Matcha shouldn't taste
like self-punishment.

NASTEA Rituals started with three friends who were obsessed with one very specific problem: matcha in India was either inconsistent, bitter, or premium only on the label. We kept ordering matcha in cafés, loving the idea of it. But we'd come home, realising most retail options tasted like lawn clippings with good marketing.

So we sourced exclusively from Kagoshima, Japan — one of the country's most respected tea regions and a leader in organic cultivation. We work directly with heritage farmers, keep the supply chain tight, and stone-mill every batch for maximum potency.

Shop the harvest
Matcha bowl and whisk
The Collection

Find your
ritual.

Matcha latte in a branded cup
Fresh iced matcha latte
Find your matcha

Find the right
ritual for you.

Depending on your mood, your moment, and your morning, there is a matcha for every kind of day. Explore the collection and find the one that fits your ritual.

Learn to choose Browse the collection
Let us help

How to choose
the perfect matcha.

Click into the option that best describes you.

Iced matcha latte with ice01 · Start here

Completely new to matcha

You want to try matcha and are interested in a smoother alternative to coffee.

Find your matcha
Layered matcha drink02 · Make it at home

Home matcha barista

You love to order matcha in cafes and want to make your own at home.

Find your matcha
Matcha being whisked into a glass03 · Know the ritual

Already experienced with matcha

You have tried different grades and want to explore a deeper, more vibrant ritual.

Find your matcha
Matcha being whisked in a bowl04 · Go deeper

Matcha connoisseur

You can point out different growing regions and want to discover the next level.

Find your matcha
Recipes & Journal

Notes on a
ritual life.

Barista preparing an iced matcha latte
Recipe

The perfect iced matcha latte

Three ingredients, two minutes, zero bitterness. Your new summer go-to.

Matcha powder flat layOrigins

Why Kagoshima grows the best matcha

Matcha bowl and whiskWellness

Matcha vs coffee: the energy showdown

Frequently Asked

Good
questions.

Exclusively from Kagoshima, Japan — one of the country's most respected tea regions and a leader in organic cultivation. We work directly with heritage farmers.

Where is your matcha sourced from?

Yes. Our matcha is 100% JAS Organic Certified, meeting rigorous Japanese Agricultural Standards. Grown without synthetic pesticides or fertilizers.

Ceremonial grade is made from the first flush of shade-grown leaves — vibrant, smooth, and naturally sweet. Classical grade is an everyday drinking matcha, still high quality but more affordable.

Matcha has a gentle, low caffeine content — roughly 30-40mg per serving. Combined with L-theanine, it provides calm, sustained energy without the jitters of coffee.

Yes, 100% vegan, plant-based, gluten-free, and preservative-free. Nothing but pure green tea.

Yes, we ship pan-India. Subscription orders get 15% off and your first order gets 20% off.

Where is your matcha sourced from?