01 · Start hereCompletely new to matcha
You want to try matcha and are interested in a smoother alternative to coffee.
Find your matcha
Designed in UK · Sourced from Japan · Crafted in India
NASTEA Rituals started with three friends who were obsessed with one very specific problem: matcha in India was either inconsistent, bitter, or premium only on the label. We kept ordering matcha in cafés, loving the idea of it. But we'd come home, realising most retail options tasted like lawn clippings with good marketing.
So we sourced exclusively from Kagoshima, Japan — one of the country's most respected tea regions and a leader in organic cultivation. We work directly with heritage farmers, keep the supply chain tight, and stone-mill every batch for maximum potency.
No guilt. No beige vibes. No exaggerated claims. Just a clean, premium ritual that fits real life.
Shop the harvest
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From the first sift to the final sip, make a little room for the good stuff.












Depending on your mood, your moment, and your morning, there is a matcha for every kind of day. Explore the collection and find the one that fits your ritual.
Learn to choose Browse the collectionClick into the option that best describes you.
01 · Start hereYou want to try matcha and are interested in a smoother alternative to coffee.
Find your matcha
02 · Make it at homeYou love to order matcha in cafes and want to make your own at home.
Find your matcha
03 · Know the ritualYou have tried different grades and want to explore a deeper, more vibrant ritual.
Find your matcha
04 · Go deeperYou can point out different growing regions and want to discover the next level.
Find your matcha
Three ingredients, two minutes, zero bitterness. Your new summer go-to.
Origins
WellnessExclusively from Kagoshima, Japan — one of the country's most respected tea regions and a leader in organic cultivation. We work directly with heritage farmers.

Yes. Our matcha is 100% JAS Organic Certified, meeting rigorous Japanese Agricultural Standards. Grown without synthetic pesticides or fertilizers.
Ceremonial grade is made from the first flush of shade-grown leaves — vibrant, smooth, and naturally sweet. Classical grade is an everyday drinking matcha, still high quality but more affordable.
Matcha has a gentle, low caffeine content — roughly 30-40mg per serving. Combined with L-theanine, it provides calm, sustained energy without the jitters of coffee.
Yes, 100% vegan, plant-based, gluten-free, and preservative-free. Nothing but pure green tea.
Yes, we ship pan-India. Subscription orders get 15% off and your first order gets 20% off.
